Many companies are now showing support for the LGBTQ+ community during Pride season. However, real support means more than rainbow washing your online presences.
If the LGBTQI+ community and its welfare is important to you and your company, then it’s vital that your company’s marketing and advertising is inclusive of the LGBTQ+ community all year round. This includes using diverse and inclusive language, for example using non-gendered language.
To be an ally of the wider community includes actions such: as hiring LGBTQ+ individuals and putting them in leadership positions, helping the community with resources and actively supporting legislative progression.
Aces Consulting, can assess the inclusiveness of your online presences via conducting a Diversity Accessibly Audit. By developing an Action Plan with your company’s key message in mind to you can assure your company is supporting the LGBTQI+ beyond the season of Pride
Find out more about Online Inclusive Accessibility via the Diversity Consulting Page